Headless e-commerce is on the rise, and companies of all sizes are making the switch from having an e-commerce website to using an e-commerce API. It’s cheaper, faster, and helps enterprise companies focus on core products and services that make their customers happy. Learn how headless e-commerce can benefit your company today!
What is headless e-commerce?
Headless e-commerce is the process of offloading front-end processes to third party applications. This allows developers to spend more time working on the back end without having to worry about creating a user interface. It also means that companies can use a variety of different interfaces for the same back end, which is useful for customers who need an app for their phone, but not for a desktop.
How is it different from traditional e-commerce?
In traditional e-commerce, the company maintains an online store to sell their products. When a customer purchases something, the order is processed through this store. However, in headless e-commerce, the company outsources the functionality of their online store to a third party while retaining control over all other aspects of their business.
Why are more companies moving to headless e-commerce?
As e-commerce becomes more ubiquitous, it's not just small businesses that are building their own platforms. Large enterprise companies are also starting to build out their own headless e-commerce solutions to help manage the complexities of their businesses.
What are the benefits of headless e-commerce for enterprises?
Enterprise companies are faced with the decision to either migrate their e-commerce platforms to a headless architecture or continue to rely on a traditional client-server model. The most obvious benefit of headless e-commerce is that it eliminates the need for costly server maintenance, allowing enterprises to focus more time and resources on innovation. Because this new architecture separates data from presentation, it makes content management much easier by eliminating the need for code changes when making design alterations.
How can enterprises make the transition to headless e-commerce?
Enterprise companies are faced with the difficult decision to either invest in headless e-commerce technology or stay with their current e-commerce platform. There is no one answer that suits every company, but there are a few options to consider when making the transition.
One option is to use a third party headless e-commerce service that integrates into your existing website.